Scratch Mat – TheFunTheory.com
This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.
via The Fun Theory.
Talking Rubbish: New Weapon In War On Litter
7:33pm UK, Sunday September 25, 2011
Rhiannon Mills, Sky News reporter
A new weapon has been developed in the war on Britain’s litter – talking rubbish bins.
A tool addresses human needs by amplifying human capabilities.
MedMatters: 01 Nov 11: Behavioural Insights and the Nudge Agenda
01 November 2011 21:30
Media files: medmatters_20111101-2130a.mp3 (MP3 Format Sound, 13.0 MB)
via Medical Matters.
The Behavioural Insights Team (BIT) was established in July 2010 with the objective of finding ‘intelligent ways to encourage, support and enable people to make better choices for themselves’. The team has close links with Professor Richard Thaler, author of Nudge: Improving Decisions About Health, Wealth, and Happiness, and is sometimes known as the “nudge unit”.
DEALER-CHIC | Consumers have always loved getting good deals or exclusive rewards, but rather than having to hide one’s haggling, securing the best deal is now accepted, if not admired by one’s fellow consumers. Deal hunting will continue to be an integral part of consumers’ lives, as it’s now about more than just saving money: it’s the thrill, the pursuit, the control, and the perceived smartness, and thus a source of status too.
To promote the launch of its Regent Street, London store, Japanese fashion retailer Uniqlo installed the Uniqlo Happy Machine. At various times, the machine would release certain items at heavily discounted prices.
In August 2011, the daily deal site Living Social offered passengers in a London taxi the choice of continuing to their destination, or a surprise experience determined by the roll of a die. Experiences included cookery classes and nature visits.