russell davies: little printer, big ambition

This is masterful in so many ways. But one point I wanted to make, to all those agencies that have decided that making products is the future. That’s a laudable and intelligent aim, but it took five years for BERG to go from here to here. And they’re really good. They had to be focused and ambitious, working really hard. This isn’t stuff you can just chuck out the back of a creative technology department Just a thought.

via russell davies: little printer, big ambition.

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