hidden innovation

“the average businessperson knows that spending is an investment in the future capacity of the firm. He/she also knows that innovation goes beyond the upstream discovery of new inventions and technologies by scientists and engineers, beyond the creation of new ideas and designs by other workers, and beyond the turning of those inventions and ideas into new products and services. Inventions, ideas, new products, and new services are worthless without a downstream process that turns them into something that convinces people and firms to become customers.”

important aspects of ‘hidden innovation’

Organisationa improvement
Training & skills development
Software development
Market research & advertising
Other (Copyright development and mineral exploration)

The Innovation Index (2009), NESTA

innovation-index.pdf (application/pdf Object).


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